In Social Monitors, we have Social Media experts who study social networks in order to monitor, extract, analyse and interpret everything that influences the conversation within each industry. (Trade strategies, trends and influencers).
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ADVERTISING AGENCIES, MARKETING AND DIGITAL
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The analysis of competitors gives insight to the content that works best in the industry, to improve direct communication with consumers.
AUTOMOTIVE
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Digital and social media have dramatically transformed the car buying process and increasingly have more influence on the way to buy a car.
EDUCATION AND TRAINING
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The analysis shows how the social network Twitter serves to know the tastes of its consumers and improve the expected results.
ENTERTAINMENT AND MUSIC
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By monitoring Social Media you can identify the influencers and connect with them, either to provide material before the official launch or launch smaller campaigns.
GOVERNMENT (institutions and officials)
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The huge number of interactions that government issues generate, and its institutions, provide irreplaceable information in areas such as communications management.
GOVERNMENT (parties and candidates)
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The barometer measures the volume and sentiment of the conversation, making it possible to understand the opinion on parties, candidates and different themes.
RESTAURANTS AND CONSUMER CENTERS
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Knowing and comparing the strengths and weaknesses of competitors is an essential exercise to improve service and differentiate. Knowing what they do right or wrong or just don't do, can provide valuable information.
TOURISM INDUSTRY
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It is essential to know new search habits, the purchasing process and how information is shared.
HEALTH SERVICES
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77% of patients search the Internet before applying for a consult. In addition to searching for information, they share their experiences: 1 in 4 patients use social media to follow the experience of others and 41% of respondents said that social media influences their choice of doctor or hospital.
TELECOMMUNICATIONS
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This sector generates more than 100,000 mentions in eight days. The potential impact is more than 1,500 million views making it essential to know the map of the conversation to understand trends and consumer opinions.
TRANSPORTATION
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Social Media can truly be utilised by the public transportation industry to improve customer service, aid in transportation safety and improve the image of transit systems.
NON-PROFIT ORGANIZATIONS
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The impact of NGOs has increased significantly over the dissemination of their causes on social networks.
CONSUMER PRODUCTS
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The campaign results from a consumer brand, show how the real-time analysis is essential to gain notoriety.
RADIO AND TELEVISION
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We analyse and study the communities that congregate around the programme, in order to make better broadcasting decisions. Understanding content improves social participation.
UTILITIES (ELECTRICITY, WATER)
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It is essential to promote the image of your business and generate space for users to communicate directly with their suppliers.
MANUFACTURE
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The manufacturing industry can take advantage of social media both to promote and position products as to channel innovation and development of new items.
FASHION AND BEAUTY
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Social Media has a significant potential not only to spread trends, but also to promote the development of micro, small and medium enterprises.
NEWSPAPER AND ONLINE MEDIA
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The aim of promoting the use of networks from the media is multiplying its presence in these other areas of distribution and increase visitor traffic.
PHARMACEUTICALS
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We know strategic information to identify strengths and weaknesses of the brand, the needs and demands of active and potential customers, and meet the communication channels that generate more impact and engagement for the brand.
BANKING
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The banking industry is investing time, money and effort to establish a good relationship with your customers through Social Media.
RETAILER TRADE (RETAIL)
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The results of the campaigns of big brands show how the real-time analysis is essential to gain notoriety and engagement.
ATHLETES & TEAMS
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Brings benefits such as increased visibility and sponsorships, increased amount of fans and better knowledge of them, strengthening the emotional bond, a greater dissemination of information and increased sales.
FOOD AND DRINKS
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You need to know what users think of the brand or company, to attack from that point and improve sales because everything that happens in the web has an impact, both good and bad; whoever has a digital strategy, will have a big advantage over the competition.
AIRLINES
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The leading airline in Latin America reaches a record of almost 7,000 entries in a week. Over 80% occur in Twitter. The positive aspect to highlight is the users register baggage with the company while the customer and the flight are the issues on which users expose more feedback.
ARTISTS AND CELEBRITIES
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The potential impact is more than 1,500 million views making it essential to know the map of the conversation to understand trends and consumer opinions.
Consultancy services specialised in delivering tools for decision-making from the strategic analysis of social media’s big data.
Making sense of data
EUROPE
London
(Main Office)
33 Cavendish Square,
London, W1G 0PW,
United Kingdom
NORTH AMERICA
LATIN AMERICA
Mexico City
Torre Arcos Bosques I,
Paseo de los Tamarindos 90-A, 14th Floor,
Bosques de las Lomas, 05120,
Mexico City